MedalMad is a trading name of Ministry of Running Ltd (MOR). We were born as part of Active Connections, a not for profit organisation whose profits help people change peoples lives through digital campaigns and social change projects. To grow the brand we set up MOR to allow for investment. We give 50% of all profits to Active Connections to help with its social change projects. In some cases we give 20% to other charities that need our support.

As our own company and but hold dear the ethos and culture of our parent company. We want to help people do more, to reach their health and well being goals. To help them discover they are worth more than they think. We have great communities across all our brands of MOR clothing, MedalMad Virtual Running and MedalKids family activity packs. We also offer GirlForce clothing as a way of directly supporting the GirlForce project.

Coffee tastes have changed so much that I remember around 2012, introducing a much more acidic coffee into our blend thinking we were going to lead customers into a new experience of flavour, only to be dismayed on day one with customer’s dissatisfaction with a fruitier and more flavourful coffee. Coffee is after all the seed of a fruit. From then on, we began to work at a gradual pace, turning up the brightness a little, season after season. Today we can proudly craft a coffee with notes of lemon meringue, strawberry or passionfruit and find people on all sides of the counter are learning and developing their pallets.

Are we a new running brand? Well we have running in our name! But we are more than just a running brand. We are a community that looks to help people to do more. We cover more and look at all areas of an active lifestyle. Supporting individuals families and organisations to be more active.

We offer MedalMad our virtual running app, MedalKids to help get children active, Gift of Running Packs and MOR clothing that provides high quality, functional, inspiring and affordable active wear.